07.15.15 Thought Leadership vs. Organic Search Content: Why They Both Matter
If content is king, it will reign for quite some time–if not forever. The statistics on content are a resounding affirmation of its spot at the forefront of digital marketing. 72 percent of business-to-consumer (B2C) marketers are producing more content than they were a year ago (Content Marketing Institute). 86 percent of business-to-business (B2B) marketers use content marketing (Content Marketing Institute). And, in 2014, 71 percent of marketers said they would increase their investment in content “without a doubt” (Curata). For businesses small and large alike, navigating the content craze can be challenging. So to make it easier, let’s break content into two main types: thought leadership content and organic search content. Both are essential to your marketing strategy, and here’s why: